Have you decided to take the leap and start your own business? Our economy is built on the successes of small business owners just like yourself. Starting a small business is a roller coaster. Successful small business owners will confess they have never worker harder in their lives. Take the advice from these business professionals on laying the groundwork for a thriving small business.
Ensure that you have a product or service that meets a need in the marketplace. Assemble a test group of individuals that you have determined are representative of the demographic you’ll ultimately be marketing to. Include queries about pricing, value and packaging. Provided the feedback from the test group is positive, break down your pricing to ensure that your margin is sufficient to cover your costs and actually turn a profit. This research and analysis is absolutely worth your time.
Develop an exit strategy. While it’s understood that your goal is to grow a thriving business, in the interest of your long term financial well-being, identify a date by which you anticipate becoming profitable. If this is not achieved, prepare to either sell or close your business. Another viable exit strategy for many is to be a profitable business with the intention of selling it. Decide what your strategy will be.
Finally, set up a working office. Take advantage of the awesome deals offered by Groupon coupons and invest in a security and anti-virus software through Norton. It’s critical that all of your data and that of your clients’ be protected from any data breach. If you are not anticipating retail or business traffic in your office, you can substantially reduce your overhead. Many small businesses are launched with a laptop at the dining room table. Decide what works best for you and your financial situation. The location and size of your office space will have a huge impact on the amount of start-up capital that will be required for your business.
On a final note, put ethics and honesty above all else. Do what is right for your customer. Loyal customers are your most valuable asset. Treat your employees well and they’d treat your customers well.